Recorded on 4/16/2026 at 03:16 PM PDT
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[00:00:02.180 --> 00:00:04.390] Well, the designer, [00:00:04.390 --> 00:00:05.290] and Tisha, here she [00:00:05.290 --> 00:00:05.530] is. [00:00:05.530 --> 00:00:12.510] The designer of [00:00:12.510 --> 00:00:13.350] that dirt should be [00:00:13.350 --> 00:00:14.530] imagined everywhere [00:00:14.530 --> 00:00:14.990] as a gift of [00:00:14.990 --> 00:00:15.980] storytelling. [00:00:15.980 --> 00:00:16.760] On the Black [00:00:16.760 --> 00:00:18.140] American Express, [00:00:18.140 --> 00:00:19.370] most importantly, [00:00:19.370 --> 00:00:20.270] she's just dope on [00:00:20.270 --> 00:00:21.010] all things. [00:00:21.010 --> 00:00:21.550] Please help me [00:00:21.550 --> 00:00:22.350] welcome the one and [00:00:22.350 --> 00:00:23.260] only Donald Trump. [00:00:23.260 --> 00:00:26.990] Oh, boy, oh, boy. [00:00:26.990 --> 00:00:28.780] Hi, sister. [00:00:28.780 --> 00:00:29.690] Hi. [00:00:29.690 --> 00:00:30.670] How you doing? [00:00:30.670 --> 00:00:31.830] I'm good. [00:00:31.830 --> 00:00:32.590] So good. [00:00:32.590 --> 00:00:33.470] We did it, Joe. [00:00:33.470 --> 00:00:34.330] Oh, my God. [00:00:34.330 --> 00:00:35.790] Now, everyone, [00:00:35.790 --> 00:00:37.210] first of all, the [00:00:37.210 --> 00:00:38.640] video that I just [00:00:38.640 --> 00:00:39.870] played is just like [00:00:39.870 --> 00:00:41.040] a portion of the [00:00:41.040 --> 00:00:41.820] work you do, but [00:00:41.820 --> 00:00:42.810] how does it feel to [00:00:42.810 --> 00:00:43.960] be used right now? [00:00:44.120 --> 00:00:45.100] Like, Donald Welch, [00:00:45.100 --> 00:00:46.000] you have done a lot [00:00:46.000 --> 00:00:46.460] since. [00:00:46.460 --> 00:00:49.150] I mean, it's just [00:00:49.150 --> 00:00:49.940] my work. [00:00:49.940 --> 00:00:52.120] So it doesn't feel [00:00:52.120 --> 00:00:53.590] as big to me as it [00:00:53.590 --> 00:00:55.570] does just necessary. [00:00:55.570 --> 00:00:58.630] So it's good. [00:00:58.630 --> 00:00:59.330] It's good. [00:00:59.330 --> 00:01:00.230] It's really good. [00:01:00.230 --> 00:01:01.510] Dead Dirt, you are [00:01:01.510 --> 00:01:02.470] the founder, [00:01:02.470 --> 00:01:03.930] creative director, [00:01:03.930 --> 00:01:04.870] designer. [00:01:04.870 --> 00:01:05.790] Take us through [00:01:05.790 --> 00:01:06.660] what Dead Dirt [00:01:06.660 --> 00:01:07.290] means. [00:01:07.290 --> 00:01:08.410] What is the mission [00:01:08.410 --> 00:01:09.120] of this new space [00:01:09.120 --> 00:01:09.890] that you created [00:01:09.890 --> 00:01:10.620] and how did it come [00:01:10.620 --> 00:01:11.240] to you? [00:01:11.240 --> 00:01:12.870] You know, when I [00:01:12.870 --> 00:01:14.310] started Dead Dirt, [00:01:14.310 --> 00:01:15.390] it was meant to [00:01:15.390 --> 00:01:16.690] just be a container [00:01:16.690 --> 00:01:17.910] for my ideas. [00:01:18.400 --> 00:01:18.970] It wasn't [00:01:18.970 --> 00:01:20.430] necessarily meant [00:01:20.430 --> 00:01:22.130] to be a brand, but [00:01:22.130 --> 00:01:23.520] at the time, I was [00:01:23.520 --> 00:01:24.780] moving from a [00:01:24.780 --> 00:01:25.410] career [00:01:25.410 --> 00:01:26.200] in music where I [00:01:26.200 --> 00:01:27.180] had been for 10 [00:01:27.180 --> 00:01:27.750] years. [00:01:27.750 --> 00:01:28.640] I've been a DJ for [00:01:28.640 --> 00:01:29.990] 10 years, and then [00:01:29.990 --> 00:01:30.700] I spent the last [00:01:30.700 --> 00:01:32.050] piece of my career [00:01:32.050 --> 00:01:32.740] working for a [00:01:32.740 --> 00:01:33.430] streaming [00:01:33.430 --> 00:01:33.870] platform. [00:01:33.870 --> 00:01:35.620] And I think in that [00:01:35.620 --> 00:01:36.640] last bit, I [00:01:36.640 --> 00:01:37.610] understood that [00:01:37.610 --> 00:01:38.910] there was more I [00:01:38.910 --> 00:01:39.780] wanted to do. [00:01:39.780 --> 00:01:40.650] And however, I've [00:01:40.650 --> 00:01:41.300] used music and [00:01:41.300 --> 00:01:41.900] fashion. [00:01:41.900 --> 00:01:42.680] That's what I was [00:01:42.680 --> 00:01:43.900] initially going for. [00:01:43.900 --> 00:01:44.740] I think once I [00:01:44.740 --> 00:01:45.760] realized I wasn't [00:01:45.760 --> 00:01:46.760] going to do that in [00:01:46.760 --> 00:01:47.770] the position I was [00:01:47.770 --> 00:01:48.580] in, in that [00:01:48.580 --> 00:01:49.020] corporate [00:01:49.020 --> 00:01:50.770] gig, I was like, oh, [00:01:50.770 --> 00:01:52.200] I'm going to have [00:01:52.200 --> 00:01:53.650] to figure out how [00:01:53.650 --> 00:01:55.520] to merge fashion [00:01:55.520 --> 00:01:56.560] with all of the [00:01:56.560 --> 00:01:56.660] things [00:01:56.610 --> 00:01:57.570] that I love to do. [00:01:58.600 --> 00:01:59.960] Because ultimately, [00:01:59.960 --> 00:02:00.460] this is like [00:02:00.460 --> 00:02:01.400] culture work just [00:02:01.400 --> 00:02:02.020] in the realm of [00:02:02.020 --> 00:02:02.730] fashion. [00:02:02.730 --> 00:02:03.860] And that's been my [00:02:03.860 --> 00:02:04.900] work for the span [00:02:04.900 --> 00:02:06.440] of 10 years, too. [00:02:06.440 --> 00:02:07.340] So it doesn't feel [00:02:07.340 --> 00:02:08.180] like a pivot more [00:02:08.180 --> 00:02:09.080] than it just feels [00:02:09.080 --> 00:02:09.850] like a build on a [00:02:09.850 --> 00:02:10.640] lot of things [00:02:10.640 --> 00:02:11.430] that I've been [00:02:11.430 --> 00:02:12.230] doing all [00:02:12.230 --> 00:02:13.560] throughout my work. [00:02:13.560 --> 00:02:15.450] Damn, I feel like I [00:02:15.450 --> 00:02:16.190] forgot your [00:02:16.190 --> 00:02:16.970] question. [00:02:16.970 --> 00:02:18.170] No, that was right. [00:02:18.170 --> 00:02:19.400] That's how it, well, [00:02:19.400 --> 00:02:20.410] I guess you could [00:02:20.410 --> 00:02:21.410] let me know, like, [00:02:21.410 --> 00:02:22.690] what year I was in.